How it Works

What you need to know before setting up your online store

Get Prepared

Get some great images to add to your site. These should relate to your business and brand, and could be photos of your products, photos of your industry, or good quality graphics that relate to your business. If possible, get professional images created by a photographer or graphic designer – alternatively, find good stock photos – there are many photo stock websites that sell or give away photos for free.

The better the quality of images, the more appealing your site will be to your customers.

eCommerce product photography

Write a description for your store

  • Write a summary and a description of your business for your home page. Note that these will be used in the header tags of your site, which helps with Search Engine Optimization (SEO) – this helps people find your website

  • Think of what you’d like to include in your “About Us” page – this is a good way of introducing yourself, your business and your products to potential clients. People love to see the face and hear the story behind the brand

How it works

Here’s a brief explanation of how the creation of your store works, from sign up to making your first sale, on Letha:

Final Steps

When you first sign up with Letha, and you browse to your site, it will contain a Letha placeholder (pictured below). In order to set up the site for your store, there are a few steps that you should take.

Use the shop management portal to set your site colours, upload logos and images, as well as to set up the details of your Home, About Us and Contact Us pages.

Note that these changes will only reflect on your site after you have published the changes. This gives you the opportunity to double-check all details before making them live. A publish takes roughly 6 minutes, after which all changes made will be live on your site. For more details please check out How to set up your online store